About

The #1 accelerator in real estate

Beginning with the Class of 2013, REACH® has graduated 48 companies serving the real estate industry including BombBomb, Real Scout, House Canary, and BoxBrownie. Companies in each annual class plug in to the power of a leading technology accelerator with the backing of the National Association of REALTORS®. REACH® it the only accelerator that provides:

1.Unrivaled connections in real estate.

The SCV team has direct relationships with over 1000 real estate executives including national brands, MLS’s, brokerages, real estate boards, investors, and innovators.

2. Global connections

The National Association of REALTORS® has built a network of 99 cooperating affiliates in 80 countries around the world and hosts, hundreds of global attendees at their annual conference.

3. A flourishing portfolio network

Over 50 innovative companies in real estate including executives from Docusign, TrustStamp, ZipLogix, and Smart Zip. See our full portfolio.

4. The REALTOR® Party

The power of 1.3 million members and the leading advocacy team from Capitol Hill to City Hall fighting for innovation in real estate.

5. An experienced team.

The REACH® team has more than 100 years of experience in the industry including tenures at real estate startups, consumer search portals, national franchises, and Fortune 500 brands. In addition, The REACH® team’s access to the NAR staff gives them a broad set of expertise in virtually every aspect of the industry.

The Mission of REACH®

Our mission is to help companies connect with one of the largest industries in the world: real estate. By helping companies innovate in the industry we help hundreds of thousands of small businesses, millions of REALTORS® and consumers and the economy as a whole.

Program & Schedule

Major Dates & Tentative Schedule

Application Dates

December 20, 2018 – Early Application Deadline

January 31, 2019 – Application Deadline*

Feb/March 2019 – All companies selected

March/April 2019 – Program Begins

Structure & Key Dates

The REACH® Program is composed of intensive educational seminars, extensive mentorship, access to a defined customer base and exposure to NAR’s 1.3M REALTORS®

Structure

Location: Semi-virtual**

Events: we do expect all founders, regardless where the company resides, to be physically present for the intensive education seminars, strategic planning sessions and recommended industry events. Founders should expect to be onsite at REACH® or to be attending other industry events approximately one week per month through the duration of the program.

Insight Panel: dedicated time and captivated market to test your products and promotions

Portfolio Meetings: REACH® companies will have the opportunity to attend meetings and interact with the NAR family of Investments

Key Dates:

April 2019: Program Kick-Off, Chicago, IL

May 2019: NAR Midyear Convention, Washington DC (~10,000 attendees) Tradeshow Expo featuring NAR REACH® Companies

June 2019: Industry Event, Location TBD

July 2019: Inman News Real Estate Connect, Las Vegas, NV

August 2019: iOi Summit, Seattle, WA

August 2019: Second Century Ventures Portfolio Summit, Location TBD

September 2019: Industry Event, Location TBD

October 2019: Multiple Industry Events / NAR Annual Prep, Location TBD (both commercial and residential). Examples include CCIM, SIOR, IREM, and CRE Tech Intersect

November, 2019: NAR’s Annual Convention, San Francisco, CA (~25,000 attendees). Tradeshow Expo featuring NAR REACH® Companies

November 2019: Demo Day (Graduation)

High-Level Curriculum

Real Estate Specific

The industry as you never knew it
Customers – your buyers may not be who you think they are
Distribution Channels
Partner Relationships
Communication Strategies
Execution tactics – Strategic planning, product roadmaps, and industry outreach
Social Media tools, tips, and tricks
Mentor Feedback – One on one mentorship from industry experts including top REALTORS®, top Brokers, VCs and entrepreneurs who will provide invaluable feedback on your product, your plan, and your execution strategies. See our list of mentors for more detail
Insight Panel – beta users, group forum product feedback
Business

Getting to scale

Monetization strategy
Success metrics
Lead generation, tracking and conversions
Business economics
SEO/SEM
Investor opportunities
Term sheets

Post-NAR REACH®

We hope that REACH® alums conclude the program by entering into a long-term partnership with SCV or NAR but regardless, the benefits of the program are evergreen; as an alum you’ll always have access to the NAR REACH® Accelerator team, the other REACH® Accelerator participants and the relationships you have cultivated along the way.

Apply Now

Want to learn more? Visit our FAQ.

* Note that companies will be accepted on a rolling basis – the earlier you apply the stronger the chance you have for being accepted.

**You are not required to co-locate to be part of the NAR REACH® Accelerator program.

For those teams that have less flexibility, we do expect that the founders will be present for key events throughout the program.

Our Affiliations

REACH® is a Second Century Ventures company.

About SCV

Second Century Ventures (SCV) is a venture capital fund focused on promoting innovation in the real estate industry and helping to enable the entrepreneurial spirit of real estate thrive. SCV has been fully capitalized by the National Association of REALTORS® (NAR)
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About NAR

The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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