Frequently Asked Questions
Your Guide to REACH
Real Estate Focus
About the Program
Program Benefits & Costs
What is the format of the REACH program?
REACH will accept 6 to 10 companies per year and will provide access to one of the world’s largest industries as well as access to NAR, one of the most powerful forces in that industry. Participating companies will interact with some of the most highly regarded executives, digital entrepreneurs, and practitioners in the industry who run, manage or have sold companies with a combined multi-billion dollars of revenues in real estate alone. See the Program Structure & Schedule for details.
The value you should expect from partnering with REACH:
- Association with NAR and its $5B brand
- The opportunity to penetrate the market exponentially faster than you could on your own
- Guidance to develop a defined strategy for your company within the Real Estate Market – the methods used to get there can be used for other markets
- A vast network within the industry
- Exposure to 1.3M REALTORS® through the National Association of REALTORS®' National and Global network.
How will the REACH mentor sessions help my business?
Watch Mentor VideoListen to what the 2014 and 2013 classes had to say about their mentor sessions.
Is REACH a turnkey marketing program?
No. We will work with NAR to offer a campaign to communicate and educate the industry about the REACH Program and its chosen class of companies. We will recommend that you coordinate your own marketing campaign alongside ours to achieve the best results. We can help you identify tools most effective for suiting this purpose within the constraints of your budget and stage of business.
What is REACH's track record?
Class of 2014 TestimonialsWe've lead dozens of companies through the program since 2013. You can see highlights of their successes in our infographic on the topic. Our goal is to help make every one of the companies as successful as those within our NAR Family of Investments. Hear what the 2014 & 2013 graduates had to say about their experiences in the program.