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AUSTRALIA

Accelerating the top growth
companies into the global
real estate industry.


 
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AUSTRALIA

Accelerating the top growth
companies into the global
real estate industry.


 

ABOUT

REACH leverages 100 worldwide bilateral partnerships in 85 countries and an unparalleled network of executives within real estate and adjacent industries. Second Century Ventures’ REACH Accelerator manages a portfolio of over 82 technology companies.


REACH Australia will help launch and accelerate the most promising new technology companies in real estate and adjacent industries through an intensive event-based program. Headquartered in Melbourne, REACH Australia will leverage an exceptional community of real estate industry executives, investors, mentors, and entrepreneurs along with the global REACH Accelerator network.


Learn more about the program, our team and how to apply below!



 

PROGRAM HIGHLIGHTS

 

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TIMELINE

 
  • APPLY

    MONDAY, 15 JULY

    Applications open and expressions of interest.

  • DEADLINE

    SUNDAY, 15 SEPTEMBER

    Full applications received.

  • SELECTION

    OCTOBER 2019

    Inaugural class for REACH Australia selected.

  • KICKOFF

    DECEMBER 2019

    LOCATION TBD
    Initial kickoff curriculum and program commencement.


 

WHY JOIN REACH AUSTRALIA?

 




 

MEET THE TEAM

 
Shelli-Trung

SHELLI TRUNG

Partner

Shelli Trung is the Partner at REACH Australia with over 15 years experience across corporate innovation, real estate development, entrepreneurship and early stage investment.

 
Isaac-Holymard

ISAAC HOLMYARD

Director

Isaac Holmyard is the Director at REACH Australia with close to a decade's worth of experience in community thought leadership, government relations and corporate stakeholder management.



PRESS




FAQs

 
ABOUT THE PROGRAM

Why do we have an Accelerator focused on Real Estate?
The real estate market is huge and it is ready for innovation. Companies approach us requesting to access and navigate the landscape. Practitioners in the marketplace ask us to weed through the noise and to help them find the best solutions that will allow them to conduct their business faster and more efficiently.

We are in a unique position to leverage our expertise to identify best-in-class solutions and provide a bridge between those that are looking for help with those that can provide it.

Who should apply?
If you would agree with one or more of the following statements, you should apply:

  • You are interested in tapping into a multi-trillion dollar market
  • You are interested in leveraging a $5 billion brand to tap into that market
  • You have a technology that is bringing innovation, efficiencies and value to marketplace
  • You could use a group of your target customers to beta test your product
  • You could use the input from your target customers to refine your product
  • You are ready to work relentlessly with us with the aim to increase the value of your business multi-fold in 9 short months

How is REACH Australia different from other Accelerator or Incubator programs?
REACH is looking to catapult you into a defined marketplace. We will use our connections to guide you in all things Real Estate while helping you to define a well rounded business.

We work closely with other accelerators and incubators and welcome anyone who has graduated from Excelerate, TechStars, DreamIt, YCombinator, RealTechX, Startmate, muruD, BlueChilli, Antler, Entrepreneur First, Startupbootcamp and other great programs to apply to NAR REACH for targeted outreach, ongoing coaching and support.

We have already been through an Incubator/Accelerator program. Does it make sense to do this too?
Yes, if you are looking to take advantage of the opportunities this industry vertical can provide. While other Accelerator programs provide some similar functions and many significant benefits, REACH’s differentiating factor is a focus on education, mentorship and international market exposure to the trillion dollar real estate market and the strategic expertise NAR can bring. We are looking for companies that we can help go global, fast.

We already have investors. Can we still apply?
Please do! We accept companies at all stages of investment from an early idea to a company with existing revenues and investors. We have had a number of companies who have investors and/or were part of other Accelerator Programs applying to REACH® If you have a product or service that could be applicable in the real estate vertical, we hope you consider applying.

Should I apply if this idea/company is a part time gig?
No. We expect founders and teams to be committed to their companies 100%

PROGRAM BENEFITS + COST

What benefits can I expect from this program?
REACH® will accept six to 10 companies per year and will provide access to one of the world’s largest industries as well as access to NAR, one of the most powerful forces in that industry. Participating companies will interact with some of the most highly regarded executives, digital entrepreneurs, and practitioners in the industry who run, manage or have sold companies with a combined multi-billion dollars of revenues in real estate alone.

REACH makes a small investment in each company that is accepted into the program. See the program structure and schedule for details.

The value you should expect from partnering with REACH Australia

Association with NAR and its $5B brand

  • The opportunity to penetrate the market exponentially faster than you could on your own
  • A vast network within the industry
  • Guidance to develop a defined strategy for your company within the Real Estate Market – the methods used to get there can be used for other markets
  • Exposure to 1.3M REALTORS® through the National Association of REALTORS®’ National and Global network

Is this a turnkey marketing program?
No. We will work with NAR to offer a campaign to communicate and educate the industry about the REACH Program and its chosen class of companies. We will recommend that you coordinate your own marketing campaign alongside ours to achieve the best results. We can help you identify tools most effective for suiting this purpose within the constraints of your budget and stage of business.

APPLICATION PROCESS

What benefits can I expect from this program?
REACH® will accept six to 10 companies per year and will provide access to one of the world’s largest industries as well as access to NAR, one of the most powerful forces in that industry. Participating companies will interact with some of the most highly regarded executives, digital entrepreneurs, and practitioners in the industry who run, manage or have sold companies with a combined multi-billion dollars of revenues in real estate alone.

Schedule for details
The value you should expect from partnering with REACH Australia

Association with NAR and its $5B brand

  • The opportunity to penetrate the market exponentially faster than you could on your own
  • A vast network within the industry
  • Guidance to develop a defined strategy for your company within the Real Estate Market – the methods used to get there can be used for other markets
  • Exposure to 1M REALTORS® through the National Association of REALTORS®’ National and Global network

Is this a turnkey marketing program?
No. We will work with NAR to offer a campaign to communicate and educate the industry about the REACH Program and its chosen class of companies. We will recommend that you coordinate your own marketing campaign alongside ours to achieve the best results. We can help you identify tools most effective for suiting this purpose within the constraints of your budget and stage of business.

SELECTION + CRITERIA

What type of companies do you look for?
The following are some of the criteria we will use when assessing your application:

  • We are most excited about technology companies with a passion for the real estate industry.
  • All qualifying applicants will have applicability in the real estate vertical, and in particular can help provide value to our constituency.
  • Teams will consist of entrepreneurs with the potential to build companies that are leaders in their market.
  • Those companies with a shipping product are the most likely to be accepted but we welcome all applications that are highly scalable with huge potential.
ACTIVITIES + CURRICULUM SPECIFICS

What can be expected from the curriculum?
REACH Australia will provide a wide curriculum, inclusive of the following:

General

  • The industry as you never knew it
  • Customers – your buyers may not be who you think they are
  • Distribution Channels
  • Partner Relationships
  • Communication Strategies
  • Execution tactics – Strategic planning, product roadmaps, and industry outreach
  • Social Media tools, tips, and tricks
  • Mentor Feedback – One on one mentorship from industry experts including top Brokers, VCs and entrepreneurs who will provide invaluable feedback on your product, your plan, and your execution strategies.
  • Insight Panel – beta users, group forum product feedback

Business Specific

  • Getting to scale
  • Monetization strategy
  • Success metrics
  • Lead generation, tracking and conversions
  • Business economics
  • SEO/SEM
  • Investor opportunities
  • Term sheets


SPONSORS

 

                          



APPLICATION AND ENROLMENT

 
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MORE QUESTIONS ABOUT REACH AUSTRALIA?